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DECLINATION:In this fourth stage of the life cycle of the product, demand decreases, therefore, there is a long-lasting drop in sales, which could go down to zero, or fall to its lowest level in which can continue for many years.The stage of decline, as measured by the volume of sales of the total category, is inevitable by one of the following reasons: 1) creates a better or less expensive product to satisfy the same need. (2) the need for the product disappears, often by other product development. (3) people simply get tired of a product (a style of clothing, for example), so this disappears from the market. Therefore, and seeing little opportunity for sales or profits revitalized, most competitors leave the market at this stage.
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