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Strenghts: Four policies of Strategic MarketingProduct Policy: 1)- avant-garde Clothing, Fashion Couture inspired the creators at a low price.Price Policy: 2)- 35% margin Price Quality measure.3) distribution Policy:- H & M conceives its Collections in Stockholm and entrusts the manufacturing Partners in Eastern Europe and 80% in Asia.The Time Between the creation and the arrival to the shops lasts 2 or 3 months.- more than 500 people work in the creation of the brand.4) Communication Policy:- use "Masstige" * * using in its Advertising famous Masstige is what? - is a Union with a prestigious brand name Consumer, for example some famous designer as Beyonce And Madonna have participated in recent advertisements.- major advertising campaigns.- numerous channels of Communication.
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